The indie chanteuse has been confirmed as the new front for H&M’s fall fashion campaign.
Remember that performance she gave on Saturday Night Live?
Lana Del Ray Performance on SNL
… That triggered Kristen Wiig’s hilarious parody and backlash.
I have to admit that she takes a bit of getting used to. The first few times I heard her on the radio, I wanted take my own life. Holy depressing. Fast forward a few months, and she’s slowly starting to grow on me.
Whether you love her or hate her, H&M on Monday confirmed that Del Rey will indeed be the global face of H&M’s fall advertising — with a second campaign planned for winter.
Del Rey’s retro look — Sixties-inspired minidresses and long “ironed” hair has invited comparisons to Priscilla Presley’s early days with Elvis. It has not gone unnoticed by the fashion industry. Mulberry named a handbag after the singer and she was signed in January by Next modeling agency; Del Rey landed on the cover of Vogue in March. The H&M gig is her first modeling job.
“The mood is very L.A. noir,” said Donald Schneider, H&M’s creative director. “It’s inspired by our fall collection.” Looking like a Fifties screen siren in one ad — the print campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin — Del Rey wears a pale pink angora blend sweater. Del Rey performed a cover of “Blue Velvet” for a minifilm that will be released on hm.com on Sept. 19 and subsequently distributed globally. Edited versions will be used as TV commercials.
Source: www.wwd.com
