Marni at H&M – in #Bahrain stores March 8 – The final countdown is on!

Have you started choosing your faves from the new Marni at H&M collection yet? Hitting Bahrain stores at Bahrain City Centre and Seef Mall March 8, the effortlessly stylish collaboration boasts the hottest trends for Spring/Summer – and only for a limited time. Don’t miss out!

Here’s another peek at the video ad starring Imogen Poots, and directed by Academy Award and Golden Globe winning director and screenwriter Sofia Coppola.

Sofia Coppola behind the camera for Marni at H&M – coming to stores March 8, 2012

Academy Award and Golden Globe winning director and screenwriter, Sofia Coppola, brings the collection to life as appointed director for the ad film campaign, set in dreamy Marrakech, Morrocco. The commercial stars British actress Imogen Poots, set to the tune of Avalon by Bryan Ferry (Member of Roxy Music).

“I enjoyed doing this film for the Marni at H&M collaboration, I think it‘s great how they make fashion accessible and I wanted to show the fantasy fashion can bring”, says Sofia Coppola.

Coppola has made some of the most influential films in modern cinema. Her films – The Virgin Suicides, Lost In Translation, Marie Antoinette and Somewhere – create their own world, where characters discover truths about themselves often in unfamiliar locations. Sofia Coppola won the Academy Award for Best Original Screenplay for Lost In Translation, which also won Best Picture at the Golden Globes.

Sofia Coppola and Consuelo Castiglioni

Check out the shoot BEHIND-THE-SCENES

The Marni collection at H&M comprises elegant items selected by Marni’s creative director and founder, Consuelo Castiglioni, from her extensive repertoire to create a playful range of style possibilities.

Marni’s collection for H&M is full of print and pattern for Spring capturing the essence of Marni. Taking reference from Bauhaus and African portraiture as well as signature Marni styles and shapes.

CLIP OF THE DAY – The final ad takes us on a romantic journey – check it out!

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