The brains behind the Marni for H&M collection… in #Bahrain March 8 @BahCityCentre @SeefMallBahrain

We’re uber excited for H&M’s spring designer collaboration with the Italian brand Marni. Famed for its original prints and inventive spirit, Marni is one of fashion’s most-loved labels, and its founder and creative director, Consuelo Castiglioni, has created a spring collection for H&M for both women and men that captures the essence of Marni.

Marni’s collection for H&M has all the freedom and experimentation for which the label is renowned, with all-over prints in strong colors intended to be worn together in layers that both match and clash.

“I wanted to create a true Marni wardrobe by revisiting all our favorite piecesin signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements,” says Consuelo Castiglioni. Founder and Creative Director.

“We all love the collection here at H&M and we believe that our customers will feel the same way. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of prints and colors, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time. as the collection will truly prove to be a lovely statement for spring,” comments Margareta van den Bosch, Creative Advisor for H&M.

Available from March 8, 2012, the collection features both clothing and accessories, all at H&M’s prices, allowing everyone the chance to enter Marni’s world. Snatch up your fave pieces at Seef Mall and City Centre.

Stars Gather in LA for Marni at H&M Launch Event

Drew Barrymore (pictured left), Winona Ryder and Milla Jovovich were among the guests who attended a party to celebrate the launch of Marni at H&M. Held in a beautiful Hollywood residence, the event was hosted by Marni’s Founder and Creative Director, Consuelo Castiglioni, the Director of the Marni at H&M campaign, Sofia Coppola and Margareta van den Bosch, H&M´s Creative Advisor. As well as Drew, Winona and Milla, other guests arriving at the party dressed in Marni at H&M included Jessica Chastain, Freida Pinto and Andrea Riseborough.

“It has been an inspiring night, surrounded by a perfect setting and a great crowd. LA encapsulated the dream! It is not long before Marni at H&M is in the stores, and I am happy to share these magic moments with everybody.” Consuelo Castiglioni, Founder and Creative Director, Marni

“It’s nice to see again the people I worked with on the project for Marni and H&M. With the film I just tried to do something that fitted with the mood of the collection, the fantasy and the fun of fashion.” Sofia Coppola (pictured right, middle)

“I love H&M and I love Marni. I love how H&M are bringing the regal, chic clothes of Marni to everyone.” Drew Barrymore

“I’m a huge fan of Marni, I have been for years. I love the whole idea oftaking high fashion and making it affordable and accessible with H&M.” Winona Ryder

“Tonight has been magical. It is as if Sofia Coppola’s campaign for Marni at H&M has come to life with this party in Hollywood. It’s been amazing to see so many personalities wearing the Marni at H&M collection. I can’t wait for these looks to go into stores so everyone can wear them for themselves.” Margareta van den Bosch, H&M’s creative advisor (pictured above, right).

Consuelo Castiglioni, Rashida Jones, Margareta van den Bosch

Marni’s collection for H&M is all about freedom and experimentation, Marni prints and colours intended to mix and match together in a playful way. Everything goes with everything, making African prints the perfect companion to Bauhaus modernity, and sporty silhouettes sitting with more feminine shapes. The collection also includes a full range of shoes, bags and charming accessories to create a total Marni look at H&M. Meanwhile for men, Marni offers a fresh take on menswear staples, with a subtle use of print and a softened use of colour.

Winona Ryder

The Marni at H&M collection debuts in Bahrain March 8. Stay tuned for our fave celeb picks wearing the collection!

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