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- 4 free or cheap PR tools nonprofit pros should get to know Your small budget doesn’t have to get in the way of your big plans.
- How effectively do you measure reach?The number of people who see (or who might have seen) your message is irrelevant when it comes to gauging PR success.
- What’s hindering your content marketing efforts?Many health care marketers view content as a powerful engagement tactic, but many struggle to measure effectiveness and to create consistently high-quality articles and videos.
- 11 creative ways to pump up your content marketing gameWant to produce online content that will capture attention and boost your sales? Consider these ideas.
- 4 PR lessons from ‘Harry Potter’ quotations‘Harry Potter and the Philosopher’s Stone’ is celebrating its 20th anniversary. Here’s what communicators can take away from characters of J.K. Rowling’s popular series.
- How influential is your brand’s content?Put your videos, articles and campaigns to the test. Enter PR Daily’s 2017 Content Marketing Awards in 18 categories. Enter by the final deadline: June 28.
- Survey: Comms companies slow on the technology uptakeOrganizations seem aware of trends, but many are opting not to invest in, integrate and standardize emerging communications platforms.
- The 5 most popular stories on PR Daily this weekThis week, readers were interested in tips for a successful social media strategy, how to write the perfect press release, social media marketing mishaps to avoid, and more.
- SEC Twitter account wasn’t hacked—its manager just likes dad jokesThe Fort Worth office’s director said he hopes his efforts ‘reach a much broader audience of individuals who could be potential victims someday.’
- The most cost-effective way to grow as a communicator in 2017Don’t let professional development fall through the cracks this year—become a Ragan Insider and secure exclusive discounts and perks.
