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- What social media metrics matter most?Constant changes and tweaking by online platforms could mean that you are measuring meaningless or misleading factors. Here’s what will make a major difference for your campaign.
- 50 underrated PR pros to follow on TwitterLooking for fresh industry insights? This diverse collection of unsung heroes will enrich your feed.
- To regain trust, Facebook purges over 800 political accounts The social media platform says the accounts’ content was fine—instead citing dodgy tactics to justify their removal. The company wants to restore public trust after multiple data scandals.
- 10 essential social media guidelinesTo find success on your digital platforms, obey the laws of listening, quality, patience, influence, value, acknowledgement, and reciprocity. Also, keep your cool in the face of negativity.
- Infographic: The best times to schedule your social media postShould you share your thoughts on a Monday or a Friday to get the best engagement? Consider this infographic to learn when readers are most likely to visit your channels.
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