It’s Official: Lana Del Ray for #H&M… Love it or hate it?

The indie chanteuse has been confirmed as the new front for H&M’s fall fashion campaign.

Remember that performance she gave on Saturday Night Live?

Lana Del Ray Performance on SNL

… That triggered Kristen Wiig’s hilarious parody and backlash.

I have to admit that she takes a bit of getting used to. The first few times I heard her on the radio, I wanted take my own life. Holy depressing. Fast forward a few months, and she’s slowly starting to grow on me.

Whether you love her or hate her, H&M on Monday confirmed that Del Rey will indeed be the global face of H&M’s fall advertising — with a second campaign planned for winter.

Del Rey’s retro look — Sixties-inspired minidresses and long “ironed” hair has invited comparisons to Priscilla Presley’s early days with Elvis. It has not gone unnoticed by the fashion industry. Mulberry named a handbag after the singer and she was signed in January by Next modeling agency; Del Rey landed on the cover of Vogue in March. The H&M gig is her first modeling job.

“The mood is very L.A. noir,” said Donald Schneider, H&M’s creative director. “It’s inspired by our fall collection.” Looking like a Fifties screen siren in one ad — the print campaign was photographed by Inez van Lamsweerde and Vinoodh Matadin — Del Rey wears a pale pink angora blend sweater. Del Rey performed a cover of “Blue Velvet” for a minifilm that will be released on on Sept. 19 and subsequently distributed globally. Edited versions will be used as TV commercials.


Beautiful Chaos at Marni for H&M Launch – Bahrain City Centre

And so it was – the launch of the Marni at H&M Collection. Like a scene out of a movie, shoppers took to the displays by storm as if nothing stood in their way – and for a brief moment in time, even a barricade barely stopped them.

My husband – panic-struck and in complete awe of the vulturesque ways of women on a mission – had never seen anything like it.  Really, you have to be a woman to understand the desperate desire of wanting something – anything – so badly you’ll do anything to get your hands on it – especially at a much-anticipated collection launch such as the collaboration of Marni at H&M.

Within mere minutes, the entire collection was completely sold out, with the exception of a few pairs of lonely socks. After all, we’re in Bahrain – I don’t think I’ve ever seen a woman wearing socks!

Nevertheless, here’s my story…

As the blog competition winner, I (Glow Bahrain), along with the first runner up (sisters from A Day in the Sandbox), had the opportunity to view and shop the new collection first hand at 7:00 am.  I brought my hubby along since I don’t have an “official” photographer and purse-holder, as I would be very busy picking through and touching everything.  After all, I’ve been reading and blogging about this moment for so long, I knew I’d be completely in the moment, needing all hands free of personal belongings!

As we approached the store at 7:00 am sharp, we noticed a buzz outside of the store already.  A line up had already started forming, consisting of about 10-20 anxious shoppers who clearly had their eyes and hearts set on very specific items.

As I was ushered past them by the store manager, I was met with eyes like daggers.  Let me tell you, if looks could kill (I’d be long gone)!  Regardless (after all, I totally earned it), there I was in all my glory, picking out my favourites with sheer and utter glee.  The lovely ladies from A Day in the Sandbox and I made a friendly unofficial pact to be as discreet as possible to avoid the jealous stares and angry comments to security about how we were “taking everything,” so they should be let in. Really?!  Our VIP moment was a tad intimidating, and we couldn’t look around without looking over our shoulder to make sure we weren’t going to get spontaneously trampled by people who couldn’t stand seeing us deplete the inventory. Once again, REALLY?!

The store manager had asked me to wait until 8:00 am to purchase my gorgeous finds, at which time they would start the checkout and open the doors to the public.  As the time passed and the line grew exponentially (to almost 200, I estimate), the cattiness of eager, restless shoppers – women and men alike – became practically explosive.

Then, the clock struck 8.  As the doors opened, shoppers came flying in the store from every angle, tearing apart the displays, ripping carefully assembled outfits off the manikins, and clearing the racks and stands as if their lives depended on it.  I wouldn’t be far off in saying that it was like being in a lion’s den at feeding time. My poor hubby had to leave the store after getting shoved out of the way on three different occasions – and the poor guy isn’t exactly frail!  They were not even looking at what they were grabbing – item, size, price – it didn’t matter in the least! They’d barter it later before checking out. The goal was GRAB ANYTHING, EVERYTHING, GO, GO, GO!

A couple of minutes later, the bountiful collection that the staff had spent all night and morning working on was utterly cleaned out – you barely had time to blink.  All that was left were the skeletal remains of hangers, racks and tables.

Hours later, I sit here reminiscing about the experience, and while I’m so happy to have been a part of the beautiful chaos, I’m even MORE thrilled that I got my Marni pieces without incident.

Thanks for the amazing experience, H&M!

For those shoppers that arrived when the mall actually opened at 10:00 am, sorry you missed out, but try back again in a couple of days (and get there early!)

Previous Older Entries



Andrea Antal Communications

Small Business Marketing Consultant in Dubai, UAE

Digestible Politics

Politics Made Easy!


4 out of 5 dentists recommend this site

this is... The Neighborhood

the Story within the Story

Hollis Plample

draws comics


Creategy Consulting

Creatividad y estrategia para conseguir resultados


This site is the cat’s pajamas

Audio SeXXX

Eargasms found here!


Don't ever change yourself to impress someone, cause they should be impressed that you don't change to please others -- When you are going through something hard and wonder where God is, always remember that the teacher is always quiet during a test --- Unknown

My Blog

This site is the bee's knees

Kyle Hayhurst - Programmer Analyst

Node.JS, React, Redux, Android, IoT


The greatest site in all the land!